// about_third_vector
The work of building and funding companies, done AI-natively.
Third Vector helps you build and fund businesses faster and smarter. AI does the heavy analytical work, people own the judgement, and Canopy, our product, brings both into the same room as a capability you keep.
// the_company
One AI-native framework. We call it Canopy.
Third Vector is a Rotterdam-based firm built on a single product: Canopy, a framework for people and AI to work better together.
The principle is simple. Automate the intelligence, elevate the judgement. AI does the heavy analytical work. People set the intent, weigh what matters, shape how the ideas are framed, and catch the gaps in context, then sanity-check the whole thing against the gut. Canopy brings both into the same room.
It pairs skills you give an AI with a method that runs as a facilitated workshop. The packaged combination is what we call a node: one capability, built by a domain expert, pointed at a real decision. Nodes span three domains, go-to-market, product and corporate finance, and the training series teaches you to operate this way yourself.
Every node is yours to keep, re-run and tailor to how you work. That is the point: you leave with the capability itself rather than a deliverable, and it keeps compounding after we are gone.
// people
People
A node is only as good as the expertise packaged into it, so each one is built by the person who owns the domain, someone who has done the work at scale.
founder
Tim de Rooij
Tim built his corporate-finance foundation at Keijser Capital and Deloitte's M&A practice, then moved into enterprise AI at Tamr, running Professional Services across the US, APAC, and Europe.
At 5CA he was Chief of Staff and Head of Product & Innovation, where he led the product and go-to-market build of AICX, an AI platform for customer support now live at 10+ global gaming studios and consumer brands.
domain · go-to-market & scaling
Friso Paping
Friso started out in investment banking and went on to co-found Sentinels, a transaction-monitoring scale-up acquired by Fenergo.
At Third Vector he works on go-to-market, scaling, and applied AI, and co-writes The Blueishprint, the Substack on AI-native venture development.
domain · market development & scaling
Wijnand Wieles
Wijnand is an entrepreneur and investor. He was a product manager at PON Automotive, then COO and Chief Strategy Officer at Zelfstroom, taking it from zero to tens of millions.
He went on to build the B2C marketing and sales engine for Saman Group's heat-pump business, 40+ FTE and €40m+.
// why_third_vector
The advantage goes to AI-native teams.
In five to ten years the best-run companies will look very different. AI will be woven through how the work gets done, and the teams that learn to work with it well, and bring their people up with it, will out-compete their peers.
Working with Third Vector is how your team builds that. Not a deck that lands and gets filed, but a durable AI-native way of working that you own and keep sharpening. Automate the intelligence, elevate the judgement.
What are you building next?
If you are building or backing a venture, start with the capability you are missing. We scope a node around it, run it with you, and you keep it. Tell us what you are working on.